Media and the online age
Wednesday, 6 April 2011
Media Revolution (BBC 2)
The Sunday papers lost 500,00 last year alone (2008). These facts may need to be looked into again as this documentary (Media Revolution) was made in 2009.
Advertising has had a huge effect on newspapers as it has gone down, meaning that the sales of newspapers have also gone down. 75% of revenue comes from advertising for local papers. Therefore if they are loosing readers, advertisers will not publish their ads within that specific paper resulting in sales dropping dramatically.
Rupert Murdoch revolutionized the newspaper production in the mid 80's by moving his papers out of Fleet Street to new digital offices outside of London. The Sun is the only newspaper to not have lost any readers over the last year. The newspapers has successfully increased their circulation by cutting its cover price down to a small 30p.
In order to counteract the loss in revenue from advertising newspapers have put up their cover prices and decided to start to giving away free-bees with their newspaper. The Mail on Sunday is highly famous for doing this as it gives away a CD or DVD or book near enough each week. McFly made a deal with the Mail on Sunday to give away their new album for free. The Mail on Sunday gave them a lump sum of money in order for them to be allowed to give away the albums for free. The normally rate on a sunday of papers being sold is 2.1 million, where as on this particular day the rate was increased to 2.4 million.
The free newspapers have created the opportunity to deliver newspapers to commuters who are traveling to and from work who would not normally stop off and buy a newspaper. They have dumbed down the content so it is simpler and easier to read.'The metro' is a free paper made up of 55% news and 45% advertising. The audience they are targeting are great for advertisers as people who are not spending money on newspapers, have money to spend on other things which shall be presented to them through the adverts displayed.
The web has had a huge impact on newspaper readers, especially the younger audience, as they can read whatever they ant wherever and whenever they want, they have mass choice.
The Telegraph has now embraced the digital age by opening new digital high-tech offices with huge projectors where the workers can see what the website looks like as they are working. Also within the offices they have a huge table displaying which article is being read the most and the exact figure of people who are reading it.
Online access has had a huge effect on the industry as new things have been invented with easy access wherever such as The Kindle and The Ipad.
The Guardian are now online however only 1/3 of their audience online are based in the UK. 1.3 of America are reading The Guardian and the final 1/3 is from the rest of the world.
Friday, 1 April 2011
Case Study : HMV
Case study: Limewire
What has been the impact of the internet on media production?
How is consumer behaviour and audience response transformed by online media, in relation to the past?
When internet access was very limited people had no option but to purchase their music from stores. With the progress of illegal file sharing exploding lately, music has become more available to a wider audience than ever before. People who could not afford music before are able to access it through sites such as limewire. It has been explored that those who are downloading illegally spend around £77 a year on music, where those who buy everything legally only spend £44. The advantage of online file sharing could be that it is a 'view and buy' process. People may listen to the album, like it and then decide to buy it rather than spending the money and finding they don't enjoy the artists content!!!!
To what extent has convergence transformed the media?
Limewire is a method convergence as you can download songs via your computer through the Limewire software. Once you have done this you can successfully share the songs you have illegally downloaded with your friends through msn or maybe create a CD and share it with your friends. This has transformed the media in a positive way as the media is now more accessible and people can afford it more often. However this is affecting the artists and the music industry in general as people are sharing their music for free. As well as sharing for free, the majority of people who have downloaded the music which they then share, have downloaded it illegally in the first place. Due to illegal downloads record companies are loosing industries and not being able to take on new artists to create new music and are now starting to abolish the production of singles.
Case Study: Theories
Thursday, 31 March 2011
The Digital Economy Act
The Act's provisions against the act of copyright infringement proved controversial.[2] It establishes a system of law which aims to first increase the ease of tracking down and suing persistent infringers, and after a minimum of one year permit the introduction of "technical measures" to reduce the quality of, or potentially terminate, those infringers' Internet connections. It also creates a new ex-judicial process to handle appeals.[3]
The new process, which will come into force when Ofcom's regulatory code is approved by Parliament, begins with rightsholders gathering lists of Internet Protocol addresses which they believe have infringed their copyrights. (This data could be gathered most easily by a rightsholder connecting to a Peer-to-Peer download of a work they own, and noting the other IP addresses to which their computer connects.) They would then send each IP number to the appropriate Internet Service Provider (newly-defined in the Act as a provider of IP addresses[4]) along with a "copyright infringement report".
You will be a sent letter informing you that what you are doing is wrong. If you fail to stop downloading illegally, your internet may be slowed down by your providers or stopped entirely.