Over the past 10 years a mass amount of newspapers have lost a mass amount of readers. The figures show that; The Dailies have lost 2.25 million readers, The Mirror have lost 750,00 readers and The Sun lost 400,00 readers. The Guardian has lost 10% of readers and Telegraph gone down by 17%.
The Sunday papers lost 500,00 last year alone (2008). These facts may need to be looked into again as this documentary (Media Revolution) was made in 2009.
Advertising has had a huge effect on newspapers as it has gone down, meaning that the sales of newspapers have also gone down. 75% of revenue comes from advertising for local papers. Therefore if they are loosing readers, advertisers will not publish their ads within that specific paper resulting in sales dropping dramatically.
Rupert Murdoch revolutionized the newspaper production in the mid 80's by moving his papers out of Fleet Street to new digital offices outside of London. The Sun is the only newspaper to not have lost any readers over the last year. The newspapers has successfully increased their circulation by cutting its cover price down to a small 30p.
In order to counteract the loss in revenue from advertising newspapers have put up their cover prices and decided to start to giving away free-bees with their newspaper. The Mail on Sunday is highly famous for doing this as it gives away a CD or DVD or book near enough each week. McFly made a deal with the Mail on Sunday to give away their new album for free. The Mail on Sunday gave them a lump sum of money in order for them to be allowed to give away the albums for free. The normally rate on a sunday of papers being sold is 2.1 million, where as on this particular day the rate was increased to 2.4 million.
The free newspapers have created the opportunity to deliver newspapers to commuters who are traveling to and from work who would not normally stop off and buy a newspaper. They have dumbed down the content so it is simpler and easier to read.'The metro' is a free paper made up of 55% news and 45% advertising. The audience they are targeting are great for advertisers as people who are not spending money on newspapers, have money to spend on other things which shall be presented to them through the adverts displayed.
The web has had a huge impact on newspaper readers, especially the younger audience, as they can read whatever they ant wherever and whenever they want, they have mass choice.
The Telegraph has now embraced the digital age by opening new digital high-tech offices with huge projectors where the workers can see what the website looks like as they are working. Also within the offices they have a huge table displaying which article is being read the most and the exact figure of people who are reading it.
Online access has had a huge effect on the industry as new things have been invented with easy access wherever such as The Kindle and The Ipad.
The Guardian are now online however only 1/3 of their audience online are based in the UK. 1.3 of America are reading The Guardian and the final 1/3 is from the rest of the world.
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