If you thought we were done with the 'big ideas' after the long tail and wikinomics, think again. Charles Lead-better's intervention - We Think - takes a similar view on the revolutionary nature of the internet, but develops this further - beyond business and consumption - to argue that the way we think and make sense of 'knowledge' is fundamentally shifting in the online age.
For Lead-better, open - access knowledge - building communities on the web allow ideas to be shared and tested much more quickly and effectively. Ultimately, this leads to us becoming more creative and innovative, as we are liberates from the usual institutional constraints on how things are invented and changed by scientists and academics. Leadbetter uses World of Warcraft to make his point and extend it to challenge the world of education, which might be of a particular interest to us.
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