A positive example of Peering would be Jessie J. She came to fame first by uploading videos of her singing her songs onto YouTube in order for people to hear her name, her music, and recomend her to others. People listened to her music because they didn't have to pay. If they did have to pay and hadn't heard of her before many people no doubt would not have paid much attention. After this Jessie J managed to make it big because of people talking about her and listening to her songs via the internet.
However when artists are famous, they are making a living through producing music. Like any of us, we have a job in order to make a living and none of us like working for nothing. Therefore when their music is being shared on the internet for free, the artists must feel they are working hard for nothing. This is an example of how Peering can be negative.
Free Creativity - An example of Free Creativity would be 'Life in a day: Ridley Scott Global Youtube Creativity'. This was where the film maker asked people to record themselves or things that happened during a certain day and uploaded all of the footage and created a film. This didn't cost the director anything as he relied on people to upload the footage which they had captured. All he had to do was piece the film together. This may have been free to produce and not made money but it will have shared his name around the world and his creation via the internet.
The media is democratised by peering, free creativity and the we media journalism produced by ordinary people.
An example of this can be The News. As a nation we can now send in our stories and pictures to The Newspapers and News channels on the television. This enables us to have the chance to be producing the news stories instead of the Editors and journalists feeding the news to us. Many years ago we could not comment on stories that were being produced within the media however now we can, expressing our own opinions. However this can take a negative toll as somebody will know doubt be controlling what comments can be accepted and which can't when people are broadcasting their feelings towards the article that has been produced. Therefore this could mean that comments could be deleted and filtered so that only certain comments can be seen in order to form a structure to the debate.
Web 2.0 makes thinking globally inevitable. The internet is the 'worlds biggest coffeehouse', a virtual space in which a new blog is created every second. In this instantly global communication sphere, national and cultural boundaries are inevitably reduced.
The perfect storm creates such a force that resistance is impossible, so any media company trying to operate without web 2.0 will be like a small fishing boat on the sea during this freak meteorological occurance.
Don Tapscott and Anthony Williams published WIKINOMICS in 2006. Along with the 'long tail theory', this is the other 'big idea' about business and commerce in the online age. I agree with Tabscott and Anthony Williams when they state that the media is democratised. This is because the media is now produced by ordinary people. Also I believe with the term 'the perfect storm' because I believe that any business needs to be involved with the internet and be advertised over the internet. I believe that the internet is a powerful tool that can now expand businesses and help them reach out to a wider range of consumers.
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