Friday 18 March 2011

Web 2.0 and Web 3.0

Web 2.0 encourages us to be more active users to the media meaning we can contribute to the content being broadcasted within the media.

Web 3.0 is now being developed in order to improve your web experience and help you find exactly what you want as quickly as possible. Cookies can be placed within our computers to look at the information we have been looking at or searching for, therefore they can direct advertisements towards us and begin to create an image of who we are and what we like. This is a good feature of the web as we can access and find what we want very quickly instead of searching for hours, however a negative about this could that our freedom is being reduced. We don't seem to have as much choice anymore as we are being narrow channelled into selecting certain things directed to us by companies.

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